DNA Needs Analysis

Business & Organizations Edition

Business & Organizations DNA Needs Analysis

A diagnostic for owners, executives, managers, and team leaders. In about 8 minutes, you'll see where your organization is strong, where it is strained, and which next step will move the needle.

Build the people, systems, and culture required for sustainable growth.

Step 1 of 8 12%

Question 1 of 8 · Workplace Culture

Which words best describe your current workplace culture?

Select all that apply. Be honest — accurate diagnosis is the start of real progress.

Strengths

Trusting Connected Accountable Collaborative Engaged Curious Coaching-oriented Inclusive Performance-driven Adaptive Customer-focused Innovative

Strains

Toxic Siloed Reactive Disengaged Hostile Unsupportive Top-heavy Burned-out Resistant Inconsistent

Please select at least one descriptor.

Question 2 of 8 · Team Health

How would you rate your team today?

Rate each from 1 (rarely true) to 5 (consistently true).

Please rate every item before continuing.

Question 3 of 8 · Leadership & Manager Development

How are managers and supervisors being developed?

We have a formal manager development program
Defined competencies, training cadence, coaching follow-through.

On-the-job experience plus occasional training
It happens, but it isn't systematized.

We promote people, then hope for the best
Strong individual contributors are asked to lead without preparation.

We don't currently develop managers
It hasn't been a priority — but the cracks are showing.

Please select one option.

Question 4 of 8 · Systems & Processes

Which best describes your current systems and processes?

Documented and consistently followed
Clear roles, healthy meeting rhythms, accountability built in.

Documented but inconsistently used
It exists in writing — but real life doesn't match.

Mostly tribal knowledge
Lives in a few key people's heads. Vulnerable.

Vision is clear, but execution is not
Big strategy, missing operational scaffolding.

Please select one option.

Question 5 of 8 · Sales & Marketplace Engine

How healthy is your sales and marketplace engine?

If your organization is non-revenue, choose the closest equivalent for new clients, members, donors, or constituents.

Predictable pipeline with a clear process
We can forecast with confidence.

Inconsistent — some months strong, some not
Performance follows individual effort, not a system.

Mostly referral / word-of-mouth, no real system
We've grown by reputation, but it's hitting a ceiling.

We deliver well but struggle to win new business
Strong product, weak sales motion.

Please select one option.

Question 6 of 8 · Pressure Points

Which areas feel most strained right now?

Select all that apply. We'll use this to prioritize the recommendation.

Hiring and onboarding Performance management and accountability Sales and revenue growth Marketing and brand visibility Customer service / client experience Financial systems and reporting Communication across teams or departments Conflict resolution Technology and tools Strategic planning and prioritization Employee retention Change management

Question 7 of 8 · Self-Leadership

How equipped do you feel personally as the leader?

Rate each from 1 (rarely true) to 5 (consistently true).

Please rate every item before continuing.

Question 8 of 8 · Priority Move

If you could move one needle in the next 90 days, which would have the greatest impact?

Build manager and leadership capacity
Develop the people responsible for carrying the mission.

Install missing systems and structures
Bring order so growth is sustainable.

Sharpen sales, marketing, and revenue growth
Move from reactive to predictable.

Strengthen team and workplace culture
Trust, communication, accountability.

Develop me as a leader first
Lead yourself before leading more.

Please select one option.

Want sharper recommendations?

Add a 5-question deep dive on revenue, retention, change, KPIs, and succession. Optional — adds about 90 seconds.

Yes, include the deep dive

Deep Dive · Revenue Predictability

How predictable is your monthly revenue?

Highly predictable — we can forecast confidently

Mostly predictable, with some variance

Inconsistent — wide swings month-to-month

Volatile — we don't know what next month looks like

Deep Dive · Retention

How is your employee retention?

Strong — low regrettable turnover

Healthy — typical for our industry

Concerning — losing key people

Painful — high turnover is costing us

Deep Dive · KPIs

How clear is your KPI / scorecard rhythm?

Defined, weekly cadence, owned by team

Tracked monthly — could be sharper

Inconsistent — we look at numbers when something feels off

We don't have one

Deep Dive · Strategic Plan

Do you have a written 1-year and 3-year plan?

Yes — written, owned, reviewed quarterly

Yes — but it hasn't been revisited recently

It's mostly in my head

We don't have one

Deep Dive · Succession & Bench Strength

If you stepped away tomorrow, what would happen?

The business would keep moving — leaders are ready

It would slow, but it could be carried

It would struggle — too much depends on me

It would likely come apart

Final Step · Your Tailored Recommendation

Where should we send your results?

We'll show your recommendation on the next screen and email you a PDF copy. The Ellis Group team uses this to prepare for your discovery call — never shared.

First Name *

Last Name *

Role / Title *

Organization / Company *

Industry

Email *

Phone

City, State

Headcount

Annual revenue (optional)

Anything else you'd like Dr. Ellis to know?

Please complete the required fields marked with an asterisk (*).

The Ellis Group Coaching & Consulting · Developing leaders. Building systems. Transforming culture.
theellisgroupcc.com · connect@theellisgroupcc.com · (225) 928-4820

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Primary Focus

Your Tailored Recommendation

Based on your answers, here's where we'd start.

Where you stand by pillar

Higher scores indicate areas of current strength. Lower scores show where the highest-leverage work usually sits.

What we'd recommend

What you flagged

Schedule your Discovery Call with The Ellis Group

A 30-minute conversation with our team. No pressure, no pitch — just a clearer next step.

Schedule a Discovery Call

Step 1

Receive your DNA results by email

Step 2

Book a 30-minute discovery call

Step 3

Get a tailored proposal aligned to your pillar

Step 4

Engage in coaching, consulting, or training

The Ellis Group Coaching & Consulting
"Faith-informed leadership. Marketplace excellence. Practical transformation."

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